One of the most essential elements of story is connection. How the listener may connect to the story. How is it relevant to them? Does it resonate with them? The difference between engaging someone with a story and talking at them is all about resonance and relevance.
What stories engage your empathy? Connect you to the tale that is spun? What stories make you want to donate money to a cause? Attend an event? Buy a product? Vote for a candidate?
These are the questions I try to untangle when I attempt to turn informative facts into a story.